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Beware the great broadband con trick

Research by Ofcom has revealed that many broadband customers are being sold high-speed connections that internet providers are unable to deliver.

The communications regulator found that the average speed is 6.2Mbit/second - half the average advertised rate of 13.8Mbps.

Factors such as location, time of day and the technology used have an affect on the speed of a broadband connection.

Ofcom argues that internet providers should not be able to advertise a rate that the majority of customers don’t receive.

Ofcom chief executive, Ed Richards, told The Telegraph: ’ It is important that the rules around broadband advertising change so that consumers are able to make more informed decisions based on the adverts they see, and that advertisers are able to communicate more clearly how their products compare to others in the market.'

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