This is only to your disadvantage if you do not know how to take advantage of the market. Most car insurance companies benefit by clients not comparing their rates with the rates of their competitors. This research really does not have to be that difficult. Most consumers can use the Internet to their advantage. Several car insurance companies will provide an online quote in a short period of time, so long as you provide some personal information. In a matter of an hour or so, you can have a good list of quotes to compare, and this will help you get a better deal on your policy. Those who are not comfortable posting their personal information on the Internet can use a more personal format to compare auto insurance. Making phone calls to several insurance companies can prove to be as helpful as doing this research online. Having more than one company to compare rates to will help you see the bigger picture, that the car insurance industry is a competitive market. There is no reason why you should be left paying higher rates for your insurance policy, just because you did not take the time to compare the options available to you.