What Trigger from Only Fools and Horses would make of it we can only guess. The digital TV channel Dave is daggers drawn with a brand consultancy over the use of the name Dave.
A London-based branding firm, also called Dave, has blocked the channel's trademark application. The consultancy has been trading since 2003 but neglected to register its name as a trademark – although it advises clients such as ITV, Nokia and TalkTalk on exactly this type of issue.
The TV station was set up in 2007 and is owned by UKTV. It specialises in broadcasting repeats of popular TV shows such as Have I got News for You.
Ohim has upheld the complaint against the TV channel in the categories of covering broadcasting, advertising, production and distribution of television programmes and interactive entertainment. However, it found in favour of UKTV in the use of the name Dave on fridge magnets and stationery.
A jubilant Dan Bobby, founder and chief executive of the branding consultancy, Dave, said: ‘As a specialist brand consultancy, we understand the important nature of trademarks and we will protect our own brand vigorously as we would protect our clients', including using the full force of the law, if required.’
Ironically, if you type ‘Dave’ into Google, the first result to come up refers to the 1993 comedy of the same name, starring Sigourney Weaver and Kevin Kline.