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The Hobbit bringing tourism and money into New Zealand

As with the Lord of the Rings trilogy, the Hobbit movie prequels are being filmed in New Zealand. Both trilogies attract a lot of attention to New Zealand and there have been major boosts for the country’s economy.

The latest movie in the Hobbit movie trilogy arrives in Asia this week where it will premiere in India and Indonesia before moving onto other markets. The sequel to last year’s The Hobbit: An Unexpected Journey also opens across America this week. The Peter Jackson helmed movie series will continue in cinemas next year with the release of The Hobbit: There and Back Again.

Although there’s been a lot of criticism about the prequels with critics particularly annoyed at the inclusion of characters from the Lord of the Rings who were not in JRR Tolkien’s 1937 fantasy novel, the series has to be rated as a success. Particularly if you are from New Zealand where the majority of the franchise’s filming took place.

The Hobbit: The Desolation of Smaug has brought business to nearly 3,000 firms across New Zealand and not all of those companies are directly related to the film industry. The country’s international profile has also been boosted by the movie franchise and the resulting tourism is putting money additional into the economy. A report from the BBC shows that other industries like the medical sector have also benefited from the movies.

Making money from movies doesn’t have to mean investing in them as the locals in Oxfordshire village of Shirburn found when Brad Pitt arrived to film Fury. Reports last month showed that £1million was generated for the small sleepy village.

With a $84 million box office in the USA for the original movie, this second film in the series has a lot to live up to but we’re sure that fans will go to it in their droves as fantasy fiction fans are among the most loyal of all.

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